Legrand Network Features The Launch of TrqkIQ
Emmanuel Legrand's widely read global music trade industry blog reports on the launch of TrqkIQ, including new gap analysis and strategic decision support for sync negotiations. Check out the excerpt below. To read the full story click here.
Trqk, a music royalty intelligence platform, has launched TrqkIQ Indie Edition, a new tool for artists, songwriters, composers, publishers, music libraries and other rights holders, who are seeking to "interpret and analyze performance royalties alongside on-air performances, quickly and efficiently gain valuable insights, as well as unlock paths to more income.”
TrqkIQ helps determine when and where music is being played and ensure that performance royalties have been properly paid. The company said the tool gives users "instant big-picture royalty analysis and strategic decision support for negotiating better sync deals."
Through a partnership with Barcelona-based data specialists BMAT, TrqkIQ is monitoring performances on 200 TV and radio stations in the US and has plans to expand in the future. TrqkIQ gap analysis pinpoints missed income by comparing royalty statements with on-air detections. With such a tool, Trqk says that a composer, for example, can project income based upon payment ranges by performance source to estimate back-end revenues and target top paying programming.
**Team Trqk extends sincere thanks to Emmanuel Legrand for reporting on the launch!